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Posts in:Marketing

Digital advertising is changing and so should our tactics


Published on Tuesday, 13 August 2019 by Yvette Gengan in Marketing
Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods…

Exploring Limpopo and discovering insights


Published on Tuesday, 06 August 2019 by Chipo Mujuru in Marketing
Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot…

We’ve come a long way but have a long way to go


Published on Tuesday, 30 July 2019 by Belinda Kayton in Marketing
Belinda Kayton, Media Strategist at The MediaShop My daughter looked horrified. As she rushed towards me I could see she was really freaked out. She was doing some research for a history essay she was writing about racism in enterntainment…

Fortune Favours Brave(r) Brands


Published on Tuesday, 23 July 2019 in Marketing
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example…

Don’t be so hard on yourself, South Africa


Published on Tuesday, 16 July 2019 by Gareth Grant in Marketing
Gareth Grant, Business Unit Manager at The MediaShop We as South Africans can be pretty tough on ourselves. Just look how fickle we can be when it comes to supporting our beloved national sports teams. How dare the Springboks or…

Digital marketing in a third world country


Published on Thursday, 04 July 2019 by Makgotso Sekete in Marketing
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at…

Content must find me


Published on Monday, 24 June 2019 by Andile Qokweni in Marketing
Andile Qokweni Business Unit Manager No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an…

Ubiquitous DOOH


Published on Tuesday, 11 June 2019 by Craig Wallis in Marketing
Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70…
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