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Posts in:Marketing

Once more with Meaning


Published on Tuesday, 25 July 2017 by Maggie Pronto in Marketing
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We've heard it all before: "our consumers are distracted"; "they are multi screening"; "there is too much clutter"; "ad avoidance is on the rise". Yes of…

Does advertising need to catch up with the internet?


Published on Wednesday, 10 May 2017 by Avtaar Mohanlall in Marketing
Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says "Hell Yes!" Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation…

Walk a mile in your consumer’s shoes to discover the pot of gold!...


Published on Wednesday, 03 May 2017 by Louise Hefer in Marketing
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very…

YouTube's Ad Controversy And How It Affects You


Published on Tuesday, 25 April 2017 by Kevin Ndinguri in Marketing
YouTube and Google hit with controversy and advertisers are not happy Kevin Ndinguri, Business Unit Manager at The MediaShop YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that…

Traditional media not dead YET for Millennials!


Published on Tuesday, 18 April 2017 by Laiza Zikalala in Marketing
Traditional media is not dead for Millennials - yet! Laiza Zikalala, Business Unit Manager at The MediaShop According to Consumer Barometer, Millennials don't go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do…

Did your friend make you buy that?


Published on Thursday, 06 October 2016 by Craig Wallis in Marketing
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media owners in South Africa, but just how…

The only consistent thing about research is....Nothing


Published on Friday, 29 July 2016 by Isla Prentis in Marketing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What's a media planner to do asks Isla Prentis, Business Unit Manager at The MediaShop. The way I see it, we each have…

The Goldfish Generation


Published on Tuesday, 26 July 2016 by Louise Hefer in Marketing
For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish. Whereas a goldfish has an…
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