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The Rise Of eGaming


Published on Monday, 25 March 2019 by Prince Ndlovu in Technology
Prince Ndlovu, Media Strategist at The MediaShop eGaming has been a massive sports and leisure pastime around the world, even creating instant millionaires and businesses in the process. All this has been driven by easy access to the internet. Tournaments…

Celebrating women in media


Published on Monday, 18 March 2019 by Lorraine Gwewera in Marketing
Lorraine Gwewera, Digital Strategist at The MediaShop In the wake of International Women’s Day, I found myself thinking about where we as the media industry stand when it comes to feminism. I decided it was a chance for us to…

A blog about a blog


Published on Monday, 25 February 2019 by Yvette Gengan in Marketing
Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night 'Netflix and chill' for you either. I over think the whole process. In fact, I pondered for days for a…

Who is listening if we are not?


Published on Monday, 18 February 2019 by Lerato Senne in Marketing
Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent' type of behaviour. There's no doubt that technology is…

I am Woman Hear me Roar


Published on Monday, 11 February 2019 by Chipo Mujuru in Marketing
Chipo Mujuru. Digital Media Strategist at The MediaShop On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she’d be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be?…

To compare or not to compare


Published on Thursday, 31 January 2019 by Belinda Kayton in Marketing
Belinda Kayton, Media Strategist at The Mediashop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B…

Look for the positivity throughout 2019…


Published on Tuesday, 22 January 2019 by Gareth Grant in Economics
Gareth Grant, Business Unit Director at The MediaShop challenges us to lose negativity And just like that it’s 2019! The festive season decorations have been packed away and the Easter eggs have already found a new home on the impulse…

Why the wall?


Published on Monday, 14 January 2019 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what…

The Frog in the Pot


Published on Tuesday, 11 December 2018 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all A famously made meal in the beautiful country of France is “ Cuisses…
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