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A rapidly changing landscape


Published on Thursday, 07 July 2022 by Isla Prentis in Digital
Isla Prentis, Intelligence Lead at human insights agency Tirisano Consulting, a company within The MediaShop stable. It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media landscape has…

Streaming appetite increasing


Published on Thursday, 30 June 2022 by Lerato Mapitsa in Technology
Lerato Mapitsa, Strategist at The MediaShop says that the consumer’s appetite for streaming services is growing across the globe, with the number of users expected to hit over 9 million by 2026 and currently in South Africa, 16% of us…

I hope all is well


Published on Wednesday, 08 June 2022 by Maggie Pronto in Digital
Maggie Pronto, Business Unit Manager at The MediaShop says "with South Africans experiencing increased levels of stress and anxiety, it’s time for us once again to be more authentic with each other." For most including myself, this is how we…

The Sun Always Shines On TV


Published on Monday, 23 May 2022 by Herman Degener in Digital
Herman Degener, Digital Media Strategist at The MediaShop The Sun Always Shines on TV by Norwegian trio A-ha released in 1985 was a great tune for us Gen X’s, and for Millennials too! It was around about the time when…

Reality reimagined, enter the Virtual Influencer


Published on Monday, 09 May 2022 by Natasha Miller in Marketing
Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I…

Generation Z or Zoomers, are the hottest new audience


Published on Friday, 22 April 2022 by Nadine Lerm in Technology
Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of…

Oh, to be human


Published on Tuesday, 19 April 2022 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass…

1 + 1 is still equal to well over 3


Published on Monday, 04 April 2022 by Dashni Vilakazi in Digital
Dashni Vilakazi, Managing Director at The MediaShop Johannesburg A strong post pandemic trend is proving that digital adoption has augmented its usage and growth for the benefit of both consumers and marketers. This has actively shown a rise in online…
Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or…
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