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So Women are from Venus and Men are from Mars right? Maybe and maybe not, especially when it comes to media consumption! How different are we then – men and women – when it comes to what we watch and…

TV is no longer the hero of the living room


Published on Friday, 11 March 2016 by Laiza Zikalala
I remember growing up in the seventies when watching TV was a special occasion; we actually dressed up for it. TV wasn’t yet fully adopted in the black community, but together we would gather and watch it at one of…

#Overshare


Published on Saturday, 05 March 2016 by Maggie Pronto
I may be giving away my age here – I am hitting the "naughty 40's" this year after all; but I have to ask the question: Is it just me, or is nothing sacred anymore? Everyone is living their lives…

The future is all about automisation


Published on Friday, 26 February 2016 by Sandra Burger
The increasing jump in productivity makes the argument for automisation in the near future that much stronger or imperative, says Dana Borowka from Lighthouse Consulting Services, LLC, in LA. Currently, marketers are shying away from this, because of cost and…

Maximising ad value in a tough economic climate.


Published on Thursday, 25 February 2016 by Jedd Cokayne
It’s that time of the year again when many agencies have finished writing strategies, budgets have been finalised and discount commitment negotiations have started. Based on media inflation and the potential economic outlook for the year, this area is more…

Digital media: What’s going to be big in 2016?


Published on Tuesday, 02 February 2016 by Richard Lord
So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw the launch of Instagram ads, the rise of programmatic media, Facebook and Twitter video ads and…

Is on-demand TV going to become in demand?


Published on Tuesday, 26 January 2016 by Isla Prentis
Personally, I prefer to keep my DSTV subscription because where else in the world will you get the sports coverage that Supersport provides? Because of that, I hadn’t even bothered to look at the Showmax or Netflix offerings. Yet, after…

The frog in the pot


Published on Tuesday, 01 December 2015 by Chris Botha
Wow how fast the world changes! This fact was made more evident once again when a few days ago, my mentor and friend, Harry Herber gave me a copy of the March 1998 Advantage Magazine. (Remember it? Courtesy John Farquhar?)…

Audiences are more than just statistics…


Published on Tuesday, 10 November 2015 by Aubrey Mdlalose
Often we get told by analysts that, for example, Serena Williams is more likely to win the grand slam over Maria Sharapova, or Roger Federer over a Novak Djokovic. We're told that we will go into a recession in the…
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