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TV Today. And TV Tomorrow!


Published on Monday, 14 October 2013 by Jason van der Berg
Let's take stock. In the world of advertising, where does Television currently sit? As of today its role remains massive in the day to day lifestyles of every South African - hell, three hours viewing a day per person? We…

The Rise of the Millennial Consumer


Published on Monday, 16 September 2013 by Merissa Himraj
The Rise of the Millennial Consumer The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology advances, changing the way we interact and communicate. The push for constant innovation is…

Media ShopTalk: w/c 3rd September 2013


Published on Tuesday, 03 September 2013 by Neo Monoreng
The success of Coca-Cola's Share a Coke campaign in which the brand name was replaced by 150 of Britain's most popular names has led to a lot of scratching of heads as to what it was about this campaign that…

MediaShop Talk w/c 19th August - ABC Quarter 2 2013


Published on Monday, 19 August 2013 by Richard Lord
In the beginning of the year we wrote an update and spoke about all the issues facing the print industry. Like the slow GDP growth forecast, petrol price hikes and the ripple effect these have on consumers' disposable income due…

Media ShopTalk: w/c 8th July 2013


Published on Monday, 08 July 2013 by Chris Botha
July the 1st, was the 182nd day of the year. That means that at 12 o clock on the 1st of July, we were exactly half way through the year, and we are officially headed for the end of the…

Media ShopTalk: w/c 1st July 2013 - Distribution of Content.


Published on Monday, 01 July 2013 by Chris Botha
The recent release of the Audit Bureau of Circulations (ABC) results - brought with it the usual hoopla, shouts of doom and gloom, and general sentiment that print is headed for a swift and sudden death. The numbers after all…
New weighting measures were introduced into the TV measurement survey TAMS in 2012 Q3. Thus audiences of 2012 Q3 and later should not be compared directly to audiences of previous periods. This means it is inadvisable to combine the apples…
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