He was invited to join The MediaShop management team in 2006, and to the Board of Directors in 2008. In January 2010 he was appointed Joint MD of the Sandton operation, and one year later in January 2011, was made Group MD of the entire operation.
He considers himself an ‘alternative thinker’ and believes in doing things differently. This was recognised in 2010, when he was chosen as the Media Innovator of the Year. In 2011 he was a judge at the Cannes Festival of Creativity, and in 2012, was selected to be a judge at the International Festival of Media in Montreux. In 2013 he was chosen as one of the 200 Young South Africans to look out for by Mail & Guardian, and also as one of the Top 40 under 40 in The Media. He was chosen as the ‘Media Rising Star’ by the media owners of South Africa at the MOST Awards in 2013. In 2014 he was the recipient of the ‘Cum Laude award for business achievement’ from the University of the Free State. He’s just an average guy really.
Apart from being the Group Managing Director of The MediaShop, Chris is also an extremely proud father, husband and devoted Free State Cheetahs supporter. Having started his media career at Publicis before joining The MediaShop Chris found his love for media on brands like Nando’s, MINI, Virgin Mobile, ABSA, Shoprite Checkers and the JD Group.