Debbie Ihlenfeldt, Managing Director

The MediaShop Cape Town Debbie joined The MediaShop, Cape Town, in July 1999 as General Manager, with responsibilities including new business, customer retention and staff management. Appointed to the Board in January 2001 as Managing Director, The MediaShop, Cape Town, she currently manages billings worth over half a billion Rand per annum.

Debbie’s advertising career began in 1990, after five years in the travel industry, and she has worked on every aspect of the media industry from above the line, to production, to account management, CRM, below the line, and sponsorship. In 1996, at Lindsay Smithers (now DraftFCB), Debbie managed the Vodacom account as Client Service Director. The agency’s billings grew by over 25%, reflecting the client’s confidence in the agency’s team.

During her tenure she developed and managed Lindsay Smithers’ first in-house Client Service Training and Development Programme. Debbie’s brand experience includes every sector - pharmaceutical, FMCG, medical, services, telecommunications, IT and retail.