Well, the South African World Cup Soccer has come to an end and now it’s back to reality for all of us.

During our continuous search of bringing you interesting information, we came across the below article on MediaWeek – “Simultaneous Viewing and Surfing Commonplace”.

Soccer World Cup 2010 Update Since the 11th of June, very little other than Soccer has been the centre of all conversations. It has also been the centre of all TV viewing. Between Arianna and Telmar, we have received the viewership of all matches up to and including the 29th of June.

Recently, The OPA (Online Publishers Association) changed their name to the DMMA.

There is so much talk about advertising on digital platforms, what’s the future of internet advertising and any other alternative media advertising platform these days. The bottom line is that no matter where or how you advertise, you have to attract people in order for them remember you.

How many times have you been asked, or perhaps you’ve asked the questions – “So who actually watches TV?”, “who watches which TV station?” and “if you have a decoder do you watch terrestrial channels through the decoder?”

For the most of us, the word iPad means very little. There are a few people however to whom it means the world and they just have to have one!

This week our in house Media Guru, Moti Grauman, shares his learnings on Digital Media Planning.

Well, with all the holidays, short weeks and general pre Soccer World Cup mania, April has been a month of scarce communication from us! We do apologise, but you’ll be happy to know that we are back on track and will be sending out regular communications once again! On the 1st of May – yes Saturday – a brand new TV operator will be launching in South Africa: TOP TV

Living in a world where technology is moving soo fast, we all wish we knew what the latest trends are.

Compliments of the season to you all! We hope you all had a good break and have got back into the swing of things, ready to take on a year that is sure to be filled with lots of interesting trends, sport events, changes and hopefully positive results!

The end of another year and the last of our newsletters for 2009! Whilst we have attempted to send out a newsletter every week, there have been weeks where there hasn’t been anything relevant, important or contentious to send out!

A Cinema update and a couple of Special Deals for our clients!

One of the perks of working in advertising, and media specifically, is   that one gets copies of most magazines free of charge!   But over the   years the media owners have had to cut down on vouchers copies as,   let's face it, magazines cost a lot of money to print and they would   much rather one buys a copy than gets a copy for free!

Media ShopTalk: w/c 12 October 2009

A couple of our clients have asked for general media update information – what’s changed, what’s new, what should advertisers be considering for the new year – all in an attempt to assist with 2010 planning.

Provantage have taken the initiative to keep the media industry up to speed with the changing transit environment

Following on from the last Media ShopTalk, the latest Radio listener figures have just been released.

Have you ever seen this slide in our Media Overview Presentation?

Richard Lord wrote an article that appeared in the media during July entitled Media Works...

On the 20th of July 1969 Neil Armstrong was said to have walked on the moon. As always there are always those who question the validity of stories, and this is one of those stories nobody really knows the real answer!

The UCT Unilever Institute of Strategic Marketing recently presented their new research - Project Reboot - to its members.

Ghost Publications & The Cannes Advertising Awards

The MediaShop is very proud of the fact that each year we take on a handful of interns from various institutions and teach them all they need to know about working in Media!

This week we take a look at the January - March 2009 magazine circulation figures.

Magna Markets Monthly

RAMS Audience Analysis

Nielsen Local Traffic April 09

MEDIASHOP WINS COCA-COLA ACCOUNT

As of today, Friday 17th of April 2009, there are only 419 days until the kick off of the 2010 Soccer World Cup!

Welcome to our new look newsletter Media ShopTalk

Good Morning!
 
A little late this week, but it’s hopefully worth the wait for all the cinema fundi’s!
 
This week was full of glitz and glamour with the Oscars Awards having taken place on Monday.
For those of you who missed the results or want to keep them, here they are again:
 

Dear friends and colleagues
 
This week we have a look at the top line 2008 advertising spend according to AdDynamix.

Dear friends and colleagues

We’ve all asked the question and now it has been answered:

Dear friends and colleagues!

We trust that you all had a wonderful festive season and have got back into the swing of things quickly.

I recently had the honour of chatting to the sales team of one of the major media sales houses. We discussed the dichotomy that exists between the allocation of adspend between media owners – regardless of performance of their mediums.

It amazes me how many advertisers are wasting their money these days!
In this time of economic pressure, I would have thought that most marketers would be looking to maximise their return on marketing investment

Let’s face it, the world has changed. We are now living in the age of technology and it is an age characterised by one thing – convergence.

Every day I am inundated with requests from print media owners to advertise in a host of special features and surveys. So much so that I collected and collated all requests received in a random one-week period.

A quick Google search revealed that people are exposed to anything from 3,000 to 13,000 different media messages per day. Even if we conservatively assume its half that number, that amount of communication is still a mind boggling amount of information for people to contend with. So not surprisingly, people avoid advertising as much as possible. And new technology is empowering more and more people to become ad avoiders – consider the PVR!

Have marketers overlooked outdoor in the rush to earn consumer love? The new infatuation with all things digital is a heady rush for some brands, but what happens when the party is over? Is there an afterglow after the MMS, and where does this leave your brand health indicators?

With increasing pressure on media budgets, growing consumer time famine and accelerating message clutter - isn’t it time marketers rode the mobile tiger?

It seems quite a few industries in South Africa are going through a very similar problem. A lack of succession planning.

Love it or hate it, the world has a fascination with the United States of America. Whether things are going well or not, all eyes are focussed on the people, politics and business of the Star Spangled Banner.

We’re at the end of the first quarter of 2010, budgets seem to have been set and planned for the January – December fiscal periods, however it seems that implementation of the plans is taking longer than usual.

Professors who wish to engage students during large lectures face an uphill battle.

For many of us technophobes, the digital arena is a place that is extremely daunting. The thought of going online to source items, information, join social communities etc is enough to make some run away forever.

A new week and a new month... the 2nd of 2010! Before we know it the FIFA World Cup that we’ve all anxiously been waiting for will be here.