Welcome to our new look newsletter Media ShopTalk


Download PDF article on Recency Planning.

This is the simple idea that advertising influences the brand choice of consumers who are in the market for the product. This makes thetiming of the message important. This read is all about how Recency visualizes a window of advertising opportunity in front of each purchase. Advertising's job is to influence the purchase. Media's job is to place the message in that window.

This article has been sourced from the internet and edited by one of our strategists Gareth MacGregor


Enjoy the read.....very interesting.


Have a good long weekend! Until next week!


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Formed in 1988 and located in Johannesburg, Durban and Cape Town, one of SA’s leading media agencies, The MediaShop’s 360-degree offering goes beyond merely planning and buying, instead follows carefully defined strategies. The MediaShop modus operandi is to integrate with each client’s business goals and objectives across all communication channels. The MediaShop integrates into client’s marketing team, ensuring the target market not only sees, but internalises, the advertising message. This is The MediaShop. “Open 24 hours… no problem!” For more information, visit www.mediashop.co.za