Media ShopTalk: w/c 13 April 2009

As of today, Friday 17th of April 2009, there are only 419 days until the kick off of the 2010 Soccer World Cup!
Many clients are or will consider doing advertising around this time and would probably want to know the ins and outs of what can legally be done around 2010.
Our lawyers, Routledge Modise in association with Eversheds, have done an article on trademarks and exclusivity which is attached for your interest.

PDF article link

We hope you find it informative!

Till next week.

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Formed in 1988 and located in Johannesburg, Durban and Cape Town, one of SA’s leading media agencies, The MediaShop’s 360-degree offering goes beyond merely planning and buying, instead follows carefully defined strategies. The MediaShop modus operandi is to integrate with each client’s business goals and objectives across all communication channels. The MediaShop integrates into client’s marketing team, ensuring the target market not only sees, but internalises, the advertising message. This is The MediaShop. “Open 24 hours… no problem!” For more information, visit www.mediashop.co.za