Media ShopTalk: w/c 27 July 2009

Richard Lord wrote an article that appeared in the media during July entitled Media Works... In case you missed it, we’ve attached it to this newsletter. Richard shares with us his experience of attending a Confederations Cup match. Was it as bad as the media had reported? Take a look for yourselves.... If you cast your mind back to February 2009, our newsletter covered the new 14 LSM groupings. Well, after a good couple of months, we are pleased to announce that Ads24 have come out with a poster of these groupings.

The poster gives a couple of brief demographics of each LSM group and makes a great reference print out!

Please follow the attached hyperlink to download the poster.

2009_lsm_poster.pdf

And thanks to Chris Brewer a snippet of fun information: SET YOUR ALARM At 5 minutes and 6 seconds after 4a.m.this coming Friday the 7th of August, the time and date will be: 04:05:06 07-08-09 Yes, there really are people who spend their time actually working out stuff like that. And to finish this newsletter, a quote from Heraclitus: “Much learning does not teach understanding”.

Until next week!

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Formed in 1988 and located in Johannesburg, Durban and Cape Town, one of SA’s leading media agencies, The MediaShop’s 360-degree offering goes beyond merely planning and buying, instead follows carefully defined strategies. The MediaShop modus operandi is to integrate with each client’s business goals and objectives across all communication channels. The MediaShop integrates into client’s marketing team, ensuring the target market not only sees, but internalises, the advertising message. This is The MediaShop. “Open 24 hours… no problem!” For more information, visit www.mediashop.co.za