Media ShopTalk: w/c 1 February 2010

A new week and a new month... the 2nd of 2010! Before we know it the FIFA World Cup that we’ve all anxiously been waiting for will be here. There has been soo much conversation with regards to what the impact is going to be on the media, on airtime availability, on advertising rates, whether or not one should be advertising during the time or not. So we decided to give you some additional information that one perhaps has not considered. The following points are currently being circulated, having been cited as coming from a talk that Gary Bailey gave at a business dinner a couple of months ago. They are however still relevant are food for thought!

1) Schools will be closed for around five weeks during the World Cup. Think about what you’re going to do with your kids.

2) Air tickets to Cape Town (for example) will cost between R3 000 and R5 000 per seat as some flights have to leave same night after the games due to accommodation problems in some provinces.

3) Flights will operate 24 hours. Expect NOISE, expect TRAFFIC around airports at all times.

4) Fresh veggies and fruit will be scarce, if not available, during this time. For the World Cup in Germany, they had to import supplies.

5) Traffic will increase by about 30% at the times of the games as fans go to the grounds or Fan Parks. Games will start at 13h30, 16h00 and 20h30. The best time to fly is whilst matches are on!

6) Road areas around stadiums will be closed off.

7) It is expected that 550 000 people will be travelling to or from matches, and 100 000 per match day... Expect considerable delays on match days.

8) There will probably be no or very limited parking available at airports – so ideally arrange drop offs and pick ups.

9) 4 800 buses will be operational and there will be restrictions on truckers/haulers, etc, so you need to plan logistics carefully.

10) “Fan Parks” will be a huge attraction and traffic to and from those areas will be extremely congested. At one Fan Park in Germany 500 000 people congregated, consuming 3 million sausages and 1 million litres of beer!

Recommendations for travel during this period

· Do not travel during these periods unless it is critical.
· Try to make appointments at a location that is in the opposite direction of a stadium/fan park.
· Take flights during the times when the games are being played.
· Allow for a minimum of 2 hours to get to the airport in Cape Town and 3 hours for Gauteng. The congestion on the roads both to and from the airports will no doubt create delays – not to mention any road works!
· Drop offs and collections from the airports should be arranged with friends. Transfer companies will be busy with tourists and will probably be very expensive. Last but not least, below please find a grid of upcoming events and timings from March through to end July 2010
. Hopefully it will assist everybody with planning business trips, holidays and of course transport schedules

2010 World Cup 11 June - 11 July

The quote of the week:

“The main ingredient of stardom is the rest of the team.” - John Wooden

This is the MediaShop

OPEN 24 HOURS.. NO PROBLEM!


Formed in 1988 and located in Johannesburg, Durban and Cape Town, one of SA’s leading media agencies, The MediaShop’s 360-degree offering goes beyond merely planning and buying, instead follows carefully defined strategies. The MediaShop modus operandi is to integrate with each client’s business goals and objectives across all communication channels. The MediaShop integrates into client’s marketing team, ensuring the target market not only sees, but internalises, the advertising message. This is The MediaShop. “Open 24 hours… no problem!” For more information, visit www.mediashop.co.za http://www.mediashop.co.za