Media ShopTalk: w/c 7 June 2010
Recently, The OPA (Online Publishers Association) changed their name to the DMMA. The Website said: “To ensure that it remains relevant to and representative of South Africa’s dynamic digital marketplace, the Online Publishers Association has continually evolved in line with both global and local industry trends. This evolution has previously included broadening the association’s scope and member base and has now culminated in a new name which is more representative of the marketplace and where it is going. The Digital Media and Marketing Association (DMMA) will focus on promoting engagement and facilitating growth between all key players in the South African digital industry including online and mobile publishers, advertising and media agencies, and digital development agencies. Their latest site ranking report shows little change in the local market:
1. The Total UB’s are just below 11 Million.
2. DMMA member sites are serving 355 Million PI’s per month
3. Users are spending an average of 8 Minutes per session online.
4. News 24 remains the biggest site, attracting almost 2 Million UB’s per month, and serving just under 30 Million PI’s
· UB - Unique Browsers: The number of unique browsers, not users.
· PI - Page Impressions: The total number of pages that users were exposed to It may be interesting to note, that the average time spent per page per user is 1 minute and 7 seconds. This not only means that local content is engaging, it also means that users are exposed to ads for more than double the time they would be exposed to a TV commercial. Online ad spend in South Africa has also seen significant growth: The latest adspend figures (excluding Self Promotion) for the period April 2009 to March 2010 shows an increase in Digital ad spend of R103 Million. That’s a 26% increase on the previous year’s figures, and it comes off a 27% growth from 2008/9. An often heard remark in response to Internet’s outstanding growth is that it comes off such a small base making even marginal growth seem impressive. However, with the exception of Outdoor and television, every other medium experienced a decline over the previous 12 months. The growth of Outdoor in Rand terms was R26.5 Million, less than 26% of Internet growth. It’s clear that marketers can expected continued and significant growth in Digital.
Top 10 Sites by UB
Market: South Africa - Domestic Traffic > All Sites (Website data)
Period: Monthly, 01/05/10 - 31/05/10
Rank Name Publisher Ave Daily UB Ave Daily UB % UB UB Change % PI Total Sessions UB Freq APD ASD
- Market Aggregate 903,556 100 10,964,261 8 355,233,377 49,095,983 4 01:07 08:03
1 news24.com Media24 172,296 19 2,089,325 -2 28,325,254 9,236,159 4 01:42 05:14
2 MSN MSN 153,528 17 1,868,895 11 18,508,764 8,321,118 4 01:54 04:14
3 mweb.co.za MWEB 79,423 9 1,030,544 7 21,065,437 4,628,429 4 01:00 04:35
3 www.mweb.co.za <http://www.mweb.co.za> MWEB 79,423 9 1,030,544 7 21,065,437 4,628,429 4 01:00 04:35
5 Hotmail MSN 94,426 10 994,360 6 52,004,042 5,164,927 5 01:01 10:17
6 News24 South Africa Media24 78,461 9 992,579 -12 6,995,798 3,391,728 3 01:57 04:01
7 IOL News Independent Online 69,145 8 878,904 -1 10,914,855 3,523,123 4 01:44 05:23
8 Webmail Interface 56,548 6 740,386 9 26,322,625 2,586,759 3 00:38 06:29
9 SuperSport.com DStv Online 48,124 5 649,649 2 12,471,210 2,236,342 3 01:04 05:58
10 Sport24 Media24 44,109 5 590,203 33 4,593,347 1,882,484 3 01:48 04:23
Tomorrow – Friday 11th of June, is the kick off of the South African World Cup Soccer! The Sandton Office got together on the 28th of May with a couple of media owners to show our “GEES”...... We even have our own Diski Dancers!
Top 10 Publishers by UB
Market: South Africa - Domestic Traffic > By Publisher (Website data)
Period: Monthly, 01/05/10 - 31/05/10
Rank Publisher Ave Daily UB Ave Daily UB % UB UB Change % PI Total Sessions UB Freq APD ASD
- Market Aggregate 903,556 100 10,964,261 8 355,233,377 49,095,983 4 01:07 08:03
1 Media24 258,051 29 3,260,021 1 64,839,917 13,469,325 4 01:30 07:15
2 MSN 221,244 24 2,518,332 10 70,596,572 12,345,440 5 01:47 10:13
3 Avusa 96,968 11 1,519,736 6 27,198,346 4,143,155 3 01:13 08:00
4 Independent Online 106,047 12 1,438,247 1 22,676,448 5,090,452 4 01:17 05:41
5 DStv Online 80,093 9 1,257,605 16 19,456,852 3,476,633 3 01:02 05:47
6 MWEB 80,480 9 1,052,696 7 21,824,993 4,672,622 4 00:58 04:33
7 Interface 62,095 7 884,407 10 27,306,376 2,773,517 3 00:39 06:20
8 Primedia Online 46,798 5 744,417 19 9,832,924 2,034,376 3 01:26 06:55
9 Junk Mail Media Group 41,668 5 720,040 3 16,630,349 1,613,515 2 01:02 10:39
10 Media24 Magazines 36,268 4 660,049 15 7,426,235 1,460,100 2 01:08 05:44
Our very own Diski Dancers!
And last but not least – please note that all MediaShop offices will be closed from 1pm on Friday 11th of June. Should there be an emergency please contact your Planner/Buyer on their respective cell phones.
BRING ON THE SOCCER!
Until next week! This is the MediaShop OPEN 24 HOURS.. NO PROBLEM!
Formed in 1988 and located in Johannesburg, Durban and Cape Town, one of SA’s leading media agencies, The MediaShop’s 360-degree offering goes beyond merely planning and buying, instead follows carefully defined strategies. The MediaShop modus operandi is to integrate with each client’s business goals and objectives across all communication channels. The MediaShop integrates into client’s marketing team, ensuring the target market not only sees, but internalises, the advertising message. This is The MediaShop. “Open 24 hours… no problem!” For more information, visit www.mediashop.co.za
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