Media ShopTalk:   June 2010

Soccer World Cup 2010 Update

Since the 11th of June, very little other than Soccer has been the centre of all conversations. It has also been the centre of all TV viewing. Between Arianna and Telmar, we have received the viewership of all matches up to and including the 29th of June.   Here are some highlights and interesting information that we have come across.   The opening ceremony at Soccer City on the 1th of June achieved a reach of over 6 million viewers.  Whilst the crowd at Soccer City was 84 000 people, those soccer fans that viewed the opening ceremony and the first match at the fan parks accounted for 260 000 people.  

These are the official numbers Elkah Stadium (Soweto) 40 000 InnesFree Park (Sandton) 20 000 Grand Parade (Cape Town) 20 000 Centurion Cricket Ground (Pretoria) 30 000 New Beach (Durban) 25 000 Mangaung Outdoor Sports Centre (Bloemfotein) 20 000 Bergvlam High School (Nelspruit) 30 000 Bergvlam High School (Port Elizabeth) 25 000 Polokwane Cricket Club (Polokwane) 30 000 Fields College (Rustenburg) 20 000 The peak TV viewing was at 17h30 with 10, 421 million people watching the game at home.  This doesn’t include viewership at pubs, friends, restaurants and other venues.

To date, the top 4 viewed matches have been:
11th of June @ Soccer City:SA vs Mexico - 13 605 000
16th of June @ Loftus:SA vs Uruguay – 12 531 000
14th of June @ Green Point Stadium: Italy vs Paraguay -11 658 000
11th of June @ Cape Town Stadium:  Uruguay vs France -11 487 000

What is most interesting is that for most games, there is an almost equal reach of males and females and there has been a marked increase in viewership of any Africa games. Should you be interested in seeing specific information for any of the games, please contact your Media Strategist.


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