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It’s all in the mind


Published on Thursday, 28 October 2021 by Kgavgelo Masenya in The Mediashop news
Kgavgelo Masenya, Media Planner at The MediaShop looks at the role of brands in mental health The country and the world are opening up again, people are getting vaxxed, South Africa is back on Level 1, gatherings are getting bigger…

Are we there yet? ..... Are we there yet? .... Are we there yet????...


Published on Tuesday, 12 October 2021 by Riezkhah Allan in Technology
Riezkah Allan Media Strategist at The MediaShop is thinking forward to 2022. The year 2021 has been enormously trying on all of us but let’s take a look back at some of the more positive outcomes from this year and…

Raise your hand if you like video games!


Published on Thursday, 30 September 2021 in Technology
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on the evolution of gaming consoles. I couldn’t supress the feeling of nostalgia, thinking back to…

The sad state of (new) news


Published on Thursday, 23 September 2021 by Chris Botha in Digital
Chris Botha, Group Managing Director of Park Advertising For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK announces the evening news on television. Dad sits upright…

The key is in the detail


Published on Tuesday, 14 September 2021 by Tracy Urdang in Digital
Tracy Urdang Planner/Strategist at The MediaShop One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t…
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out - the shift in Gaming. Lockdown was the main reason we saw…

Digital Devaluation is rife - go for quality not quantity


Published on Thursday, 19 August 2021 by Andrew Dabbs in Digital
Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far…

What's that sound? Everybody look what's going down!


Published on Tuesday, 03 August 2021 by Moti Grauman in Marketing
Moti Grauman, Digital Media Strategist at The MediaShop explores the Audible Logo as a crucial part of branding. What is a brand? As a marketer with more than 20 years' experience, I should probably know, but I am not sure…

The Luxury Brand Landscape


Published on Tuesday, 27 July 2021 by Teresa van den Berg in Marketing
Teresa van den Berg, Media Strategist at The MediaShop For some years now I've been fortunate to work on the Louis Vuitton account. It's one of the most valuable and iconic brands in the world, with a brand value of…
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