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The Fourth Industrial Revolution: It’s the end of the world as we know it!

The Fourth Industrial Revolution: It’s the end of the world as we know it!

Published 14 Nov 2019 in Marketing

Claire Herman, Media Operations Lead at The MediaShop

4IR... I first heard this buzzword at the BCX Disrupt Conference in 2017, where I was lucky enough to see two phenomenal speakers who tackled the topic.

The first was Richard Mulholland, founder and C-3PO of Missing Link. His topic was “Do we need to fear the Fourth Industrial Revolution?” It’s a term first introduced by Karl Schwabb, a German engineer and economist best known as the founder and executive chairman of the World Economic Forum. His book, simply titled: “The Fourth Industrial Revolution” was published in 2016. Richard says predictions are that we will reach the point of singularity around 2040/2045 – the point at which machine intelligence will supersede human intellect, and computers or ‘trans-humans’ will take over the world!


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