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From our Blog

27 Years of democracy, a changing consumer and a changing landscape

27 Years of democracy, a changing consumer and a changing landscape

Published 13 May 2021 by Victor Koaho in Marketing

Victor Koaho Business Unit Manager at The MediaShop

The 27th April marked 27 years of freedom in South Africa. Since then a lot has happened in the advent of democracy in South Africa. As a country, we have gone through a lot of changes, and also experienced some of the most inspiring moments. The euphoria that overcame the country when Bafana Bafana won the AFCON in 1996 was palpable, and the same elation was also seen when the Springboks won the Rugby World Cup in 1995. We even hosted the FIFA World Cup as a country. All these milestones mark the leaps and bounds we as a country have achieved and are still going through.


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