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From our Blog

Reality reimagined, enter the Virtual Influencer

Reality reimagined, enter the Virtual Influencer

Published 09 May 2022 by Natasha Miller in Marketing

Natasha Miller, International Media Manager SAT at The MediaShop

I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region.

As I began to ponder on the concept, I wondered why on earth anyone would really follow or buy into a ‘virtual influencer’. It’s not that am against Influencer Marketing, in fact, am totally sold on it. So much so that it was part of my strategic recommendation on a recent client brief targeting millennials and Gen Z consumers. My conviction of its power and effectiveness was based on the insight that locally, according to the Fusion 2020 survey, 80% of Gen Z will buy an item or make a purchase based on Influencer Marketing.


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