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From our Blog

Understanding a brand and connecting it digitally

Understanding a brand and connecting it digitally

Published 27 May 2016 by Jarred Mailer-Lyons

Brands have been around as long as there have been things to sell. The term ‘brand’ originated from the stamp carved onto a product to certify its purity, authenticity and origin. Branding in the modern sense only began to play a significant commercial role with the advent of mass distribution in the latter part of the nineteenth century.


  • Our Story

    We believe that there is always a better way to connect our clients' brands with their consumers. As respected experts, we partner to deliver pioneering solutions.

    Vision

    To be the pioneers in revolutionary communication solutions that connect brands with consumers.

    Mission

    As respected experts, we connect brands with consumers through pioneering and innovative communications solutions.

    Achievements

    We are a multiple award-winning agency and are extremely proud to have been honoured by our partners, media owners and clients over the years.

    Services

    SEO and SEM
    Traffic Reporting and Analytics
    Mobile Marketing
    Social Media
    Media Auditing and ROI
    Web/Creative Design and Development
    Analytics and Attribution Modelling
    Dedicated OOH and Production Units
    Training and Seminars
    Media Promotions and Activations
    TV and Audio Production Partners
    Media Buying

    We Are The Mediashop

    Formed in 1988, we are a full service, level 2 BBBEEE empowered media agency that provides creative and pioneering communications solutions. We are part of the IPG global network of agencies across 96 markets. The MediaShop is more than just a media planning and buying agency. Over the years we have actively formed strategic alliances which provide MediaShop clients with access to a variety of services within our global network.

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    The MediaShop @MediaShopZA
    @AhmedTilly agree Mr T, which is why we are already 55% black owned! The future looks bright!
    The MediaShop @MediaShopZA
    BEE reality hits marketers https://t.co/6KDimMI99o "Ad agencies are under pressure to achieve 45% black ownership by the end of March 2018"
    The MediaShop @MediaShopZA
    How online retailers collect and use consumer data https://t.co/c29TpqFFtY
    The MediaShop @MediaShopZA
    Who would have thought?!?! - Google Maps may soon lead you to ... more ads https://t.co/TaI384sO02 via @Fin24
    The MediaShop @MediaShopZA
    So excited to have @TaddyBlecher here from the Maharishi Institute for our sharing session. #inspired #TMSss https://t.co/0vYEUM2GCP
    The MediaShop @MediaShopZA
    @AhmedTilly agree Mr T, which is why we are already 55% black owned! The future looks bright!
    Tue May 31 07:53:12
    The MediaShop @MediaShopZA
    BEE reality hits marketers https://t.co/6KDimMI99o "Ad agencies are under pressure to achieve 45% black ownership by the end of March 2018"
    Mon May 30 13:43:14
    The MediaShop @MediaShopZA
    How online retailers collect and use consumer data https://t.co/c29TpqFFtY
    Fri May 27 21:06:45
    The MediaShop @MediaShopZA
    Who would have thought?!?! - Google Maps may soon lead you to ... more ads https://t.co/TaI384sO02 via @Fin24
    Fri May 27 10:21:18
    The MediaShop @MediaShopZA
    So excited to have @TaddyBlecher here from the Maharishi Institute for our sharing session. #inspired #TMSss https://t.co/0vYEUM2GCP
    Thu May 26 15:48:14

    Awards

    • Roger Garlick Grand Prix 2014, 2015
    • Cannes Lions Media Grand Prix 2014
    • Large Media Agency of the Year 2012, 2013, 2014
    • Media Agency of the Year 2014
    • Media Agency of the Year 2011, 2013
    • Full Service and Overall Agency of the Year 2011, 2012, 2013, 2015