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From our Blog

To Integrate or not to Integrate?

To Integrate or not to Integrate?

Published 28 Feb 2017 by Maggie Pronto

Maggie Pronto, Media Strategist at The MediaShop says it's the eternal agency debate, whether you're full serviced or specialised - to integrate or not?

I was lucky enough to start off my advertising career in a full service agency. It was the days where everyone sat in the same room from brief right through to third review to ensure that everything tied in, from the research and communication strategy through to consumer exposure.

The end result was what everyone worked towards! Everyone contributed and everyone had a combined input - no idea was bad and it didn't matter where the idea came from.


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    YouTube’s bid to grab TV dollars imperiled by advertiser revolt https://t.co/RpgwzoY0Sl
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    Robots to affect up to 30% of UK jobs, says PwC https://t.co/ACPCT6hF5T
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    Thanks @jcdecauxafrica for the very warm welcome! https://t.co/tRB454dEYg
    Fri Mar 24 10:09:12
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