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From our Blog

The Goldfish Generation

The Goldfish Generation

Published 26 Jul 2016 by Louise Hefer

For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish. Whereas a goldfish has an attention span of 9 seconds, the human race now averages at 8 seconds. This is all due to the mobile revolution and multi-screening becoming more…oh look, a butterfly!


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