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The Modern Day Mom and What Brands Need to Keep in Mind

The Modern Day Mom and What Brands Need to Keep in Mind

Published 03 May 2018 by Louise Hefer

The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop

I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to be relevant to them.

What I’ve recently come to understand is that you think you know a fair amount but you never really truly understand the group of people that make up your target audience, until you are actually part of that specific group. I’m a mom to a 20 month old boy…and boy oh boy…the insights that I’ve gained through this journey is life changing.


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