We are truly are living in very interesting times, new trends are coming up on the rise, industries are evolving, and I absolutely love it. Not only for us as a country, but also for industries as I absolutely love the notion of being able to go onto digital platforms to help gauge which e-commerce service is best, which products help.

I am usually the last to jump onto the latest trends, however since post covid the convenience of e-commerce stores has subsequently turned out to make my life a lot easier. Being able to order groceries, cosmetics, uber eats, from the comfort of my home is not only convenient but also quite cost effective. This in fact, speaks to the power of digital, as consumers give solid opinions of their experiences with online services which makes them even more credible.

COVID has made Checkers60 and Pick n Pay ASAP (Formerly Bottles) a go to for easy delivery . Load shedding driving uber eats / Mr d deliveries maybe.

The FMCG industry is growing rapidly, and this is due to the increasing demand from consumers, like myself. Consumers are looking for products that are easy to use and save time, like ready to eat meals, snacks and drinks. To add the cherry on top, we are all moving towards a healthy lifestyle and natural products. Which is an additional saver with some of the top medical aids and health apps.

In recent years, e-commerce has also played a significant role in the growth of the FMCG industry, online shopping has become significantly popular and many FMCG companies have these services at their disposal. This has enabled them to reach new customers and expand their markets.

Overall, FMCG industry is expected to continue its growth trajectory in the coming years, driven by change in consumer behaviour, preferences, population growth and the increasing adoption of e-commerce.