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The psychology of consumer behaviour in the purchasing decision process

23 May 2023

Consumer behaviour is defined as the study of individuals, groups, or organisations and the processes they use to...

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Hyped to the Prime

3 May 2023

The popular drink that created a buzz in SA. What can marketers take out from this campaign?

The marketing strategy behind the Prime launch in SA.

2 May 2023

The Hard Sell

28 March 2023

Customers are changing faster than businesses can change their own business. They are challenging businesses to reshape...

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