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GREAT MINDS
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LATEST ARTICLES

Marketing

Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics

26 June 2023

In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...

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Digital

The Power of Televised History

Published by Megan Walker

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14 October 2022

According to Tom Cotterill for Mail Online, the Queen's funeral was expected to be the most-watched TV event in history...

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Digital

A rapidly changing landscape

Published by Isla Prentis

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7 July 2022

It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media...

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Digital

I hope all is well

Published by Maggie Pronto

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8 June 2022

In most cases, “I hope all is well” and “how are you” are very automated, as are their responses.I was hopeful that...

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Digital

The Sun Always Shines On TV

Published by Herman Degener

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23 May 2022

TV was BIG back then… fast forward almost four decades later and it’s still BIG, literally and figuratively! TV has the...

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Digital

1 + 1 is still equal to well over 3

Published by Dashni Vilakazi

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4 April 2022

A strong post pandemic trend is proving that digital adoption has augmented its usage and growth for the benefit of both...

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Digital

DTT (Digital Terrestrial Television) 101 – the long and the short of it

Published by Megan Walker

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25 March 2022

DTT employs a network of TV transmission towers on earth instead of satellites in space to transmit signals that are...

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Digital

Unlocking the power of “hyper-local”

Published by Gareth Grant

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14 March 2022

We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and...

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Digital

These are the five questions we ask this time of year

31 January 2022

Everyone wants to know what our expectation is of the new year for this wonderful media industry of ours, and where we...

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Digital

The sad state of (new) news

Published by Chris Botha

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23 September 2021

For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK...

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Digital

The key is in the detail

Published by Tracy Urdang

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14 September 2021

Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t mean you’re a...

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Digital

If you think online gaming “is just a game”, then you’re not part of The Matrix

Published by Riezkah Allan

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31 August 2021

With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood...

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Digital

Digital Devaluation is rife - go for quality not quantity

Published by Andrew Dabbs

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19 August 2021

A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether...

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