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LATEST ARTICLES

Marketing

Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics

26 June 2023

In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...

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Marketing

Is political correctness crippling creativity in the marketing and advertising industry?

Published by Snaye Mdubu

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3 February 2023

My business unit manager recently gave me a book entitled “It’s not inside, it’s on top”, by Khanya Mtshali. This writer...

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Marketing

Have we lost the plot?

Published by Jedd Cokayne

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28 October 2022

Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming out of the...

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Marketing

Making the case for bland advertising

Published by Dashni Vilakazi

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20 October 2022

“Let’s be honest, to consumers brands are all the same, only differing in how they answer a specific need or want at any...

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Marketing

The Metaverse: Advertising and the future of marketing

Published by Isabel Smit

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8 October 2022

The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one...

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Marketing

The Return of the Sport Lover

Published by Kgavgelo Masenya

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3 October 2022

It goes without saying that the past two years have been tough for sports fans following the persistence of the...

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Marketing

What’s the difference between an Influencer and a Content Creator?

Published by Riezkah Allan

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23 September 2022

Influencers, as the name suggests, influence their followers. They can persuade or dissuade followers on how to dress,...

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Marketing

A day in the life of the distracted driver

Published by Thobekile Radebe

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3 August 2022

I mean, show me a driver that never gets distracted while on the road? It may not be ideal but with the increase of...

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Marketing

Industry Awards - a necessary evil?

Published by Claire Herman

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26 July 2022

The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track...

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Marketing

Reality reimagined, enter the Virtual Influencer

Published by Natasha Miller

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9 May 2022

Virtual influencers or CGI influencers as they may also be called, are fictional computer generated ‘people’ who have...

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Marketing

Oh, to be human

Published by Jedd Cokayne

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19 April 2022

The concept of change has become ever more apparent and exacerbated over the last few years due to the pandemic. This...

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Marketing

Post about it!

Published by Kgavgelo Masenya

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9 March 2022

Now I’m not one to take a picture of what I eat but it looked so goooood, we had beautifully poached soft egg crab...

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Marketing

What's that sound? Everybody look what's going down!

Published by Moti Grauman

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3 August 2021

As a marketer with more than 20 years' experience, I should probably know, but I am not sure that I do. We talk about...

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