Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics
Published by undefined Mhlongo
|26 June 2023
In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...
Read more
Is political correctness crippling creativity in the marketing and advertising industry?
Published by Snaye Mdubu
|3 February 2023
My business unit manager recently gave me a book entitled “It’s not inside, it’s on top”, by Khanya Mtshali. This writer...
Read more
Have we lost the plot?
Published by Jedd Cokayne
|28 October 2022
Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming out of the...
Read more
Making the case for bland advertising
Published by Dashni Vilakazi
|20 October 2022
“Let’s be honest, to consumers brands are all the same, only differing in how they answer a specific need or want at any...
Read more
The Metaverse: Advertising and the future of marketing
Published by Isabel Smit
|8 October 2022
The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one...
Read more
The Return of the Sport Lover
Published by Kgavgelo Masenya
|3 October 2022
It goes without saying that the past two years have been tough for sports fans following the persistence of the...
Read more
What’s the difference between an Influencer and a Content Creator?
Published by Riezkah Allan
|23 September 2022
Influencers, as the name suggests, influence their followers. They can persuade or dissuade followers on how to dress,...
Read more
A day in the life of the distracted driver
Published by Thobekile Radebe
|3 August 2022
I mean, show me a driver that never gets distracted while on the road? It may not be ideal but with the increase of...
Read more
Industry Awards - a necessary evil?
Published by Claire Herman
|26 July 2022
The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track...
Read more
Reality reimagined, enter the Virtual Influencer
Published by Natasha Miller
|9 May 2022
Virtual influencers or CGI influencers as they may also be called, are fictional computer generated ‘people’ who have...
Read more
Oh, to be human
Published by Jedd Cokayne
|19 April 2022
The concept of change has become ever more apparent and exacerbated over the last few years due to the pandemic. This...
Read more
Post about it!
Published by Kgavgelo Masenya
|9 March 2022
Now I’m not one to take a picture of what I eat but it looked so goooood, we had beautifully poached soft egg crab...
Read more
What's that sound? Everybody look what's going down!
Published by Moti Grauman
|3 August 2021
As a marketer with more than 20 years' experience, I should probably know, but I am not sure that I do. We talk about...
Read more