Brand advertising vs mental availability
12 March 2023
Over the past few months, I have come to realise how mentally unavailable I am for many things. Balancing work and home...
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Real talk with Redzone: Dashni Vilakazi
23 February 2023
Rather than focusing on their ‘green glow’, marketers and brands should focus more on sustainable development in their...
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The return of the sport lover
7 October 2022
It goes without saying that the past two years have been tough for sports fans following the persistence of the...
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Why is innovation declining?
4 October 2022
Innovation in advertising seems to be on the decline. Why and what can brands do about it? Dashni Vilakazi explores this...
What’s the difference between an influencer and a content creator?
28 September 2022
Kitana wins, flawless victory… this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to...
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What is cognitive diversity?
26 September 2022
Cognitive diversity means including a variety of people with different thought patterns, ideas, problem-solving methods...
Brands should avoid touting themselves as eco-champions when they’re not
21 September 2022
Marketers love to stay on trend when it comes to the latest ad developments, but sometimes to their own detriment: The...
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The Metaverse: Advertising and the future of marketing
15 September 2022
The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one...
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Is print ever going to die?
1 September 2022
A few years ago, we were frightened by this question and the impact that digital would have on print’s ‘market share’....
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Why behaviourial economics is the science of marketing
23 August 2022
Behavioural Economics is an intertesing field that explores the dynamics of decision making. Dashni Vilakazi takes a...
Innovation and competitiveness - The evolving ecosystem of the marketing and age
16 August 2022
Innovation and competitiveness - The evolving ecosystem of the marketing age. Dashni Vilakazi explores this topic with...
