What’s the difference between an influencer and a content creator?
28 September 2022
Kitana wins, flawless victory… this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to...
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What is cognitive diversity?
26 September 2022
Cognitive diversity means including a variety of people with different thought patterns, ideas, problem-solving methods...
Brands should avoid touting themselves as eco-champions when they’re not
21 September 2022
Marketers love to stay on trend when it comes to the latest ad developments, but sometimes to their own detriment: The...
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The Metaverse: Advertising and the future of marketing
15 September 2022
The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one...
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Is print ever going to die?
1 September 2022
A few years ago, we were frightened by this question and the impact that digital would have on print’s ‘market share’....
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Why behaviourial economics is the science of marketing
23 August 2022
Behavioural Economics is an intertesing field that explores the dynamics of decision making. Dashni Vilakazi takes a...
Innovation and competitiveness - The evolving ecosystem of the marketing and age
16 August 2022
Innovation and competitiveness - The evolving ecosystem of the marketing age. Dashni Vilakazi explores this topic with...
