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LATEST ARTICLES

Marketing

Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics

26 June 2023

In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...

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Marketing

Covid-19: Lockdown and quarantine means people are consuming more media

Published by Lukhanyo Bushwana

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31 March 2020

Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their...

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Marketing

Binging just got a whole lot easier (for some)

26 March 2020

Evening viewing usually goes something like this: “Let’s binge on YouTube”… Ad is served Ad finishes… we’re hit with...

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Marketing

The short to medium term impact of the COVID 19 outbreak on the South African media environment

Published by Chris Botha

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24 March 2020

As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park...

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Marketing

Emotional clickbait always wins

Published by Chris Botha

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17 March 2020

This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are...

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Marketing

Three ways load shedding has affected advertising in media

Published by Sinenhlanhla Jalibane

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10 March 2020

Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a...

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Marketing

How old is AI anyway?

Published by Yvette Gengan

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3 March 2020

If you had to think back to when AI first became a buzzword across the globe, how many years would you say that was?...

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Marketing

Brand longevity – a lesson from Ladysmith Black Mambazo

25 February 2020

On Tuesday the 11th February I heard the sad news of Professor Bhekizizwe Joseph Shabalala’s passing. He was the...

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Marketing

Social Media Trends for 2020

13 February 2020

It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine....

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Marketing

Are you Offended?

Published by Moti Grauman

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11 February 2020

Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to...

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Digital

Getting more plenty from #20plenty!

Published by Arisha Saroop

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4 February 2020

School fees, extravagant Christmas presents, the family getaway and home maintenance - all this coupled with the usual...

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Marketing

Building bridges in 2020 to succeed together

Published by Gareth Grant

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28 January 2020

At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling...

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