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LATEST ARTICLES

Marketing

Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics

26 June 2023

In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...

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Article

Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics

Published by Lwazi Mhlongo

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26 June 2023

In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...

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Article

Digital OOH in the Age of Loadshedding

Published by Lucia Rabali

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14 June 2023

I am not a Digital Out-of-Home (DOOH) media expert, but it does not take an expert to realise the detrimental impact...

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Article

Redefining Influence

Published by Lerato Yende Yende

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8 June 2023

In today’s hyper-connected world, young people are constantly bombarded with a barrage of content whether positive or...

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Article

Mitigating Loadshedding in Advertising

Published by Lerato Thebe

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30 May 2023

I must apologize because there’s already millions of articles providing a point of view on loadshedding and how it...

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Article

The Psychology of Consumer Behaviour in the Purchasing Decision Process

Published by Kayleigh Capuzzimati

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19 May 2023

Consumer behaviour is defined as the study of individuals, groups, or organisations and the processes they use to...

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Article

Brand Advertising vs Mental Availability

Published by Isabel Smit

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4 May 2023

Over the past few months, I have come to realise how mentally unavailable I am for many things. Balancing work and home...

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Article

FMCG & QSR Industry

Published by Genna Taboola

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20 April 2023

We are truly are living in very interesting times, new trends are coming up on the rise, industries are evolving, and I...

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Article

A Community of Content

Published by Greg Wendzicha

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12 April 2023

When programmatic was introduced to our industry, it was probably the first time we saw platform development that...

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Article

BeReal – do we really need another social media app?

Published by Alex Spagnoletti

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30 March 2023

When I checked my screentime this week it was down 30% from last week… Progress. WhatsApp and Instagram are my go-to...

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Article

The Lifestyle of Sports.

Published by Chris Botha

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27 March 2023

I have been a sports fan for most of my life, watching sports was traditionally for a few hours on a Saturday which is...

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Article

Are we agile enough?

Published by Claire Herman

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16 March 2023

Some time ago I read a McKinsey & Co. article titled “When agile marketing breaks the agency model”. Though this article...

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Article

#Authentic

Published by Arisha Saroop

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13 March 2023

#OwnYourTruth; #Unapologetic; #KeepingItReal - We have all seen these hashtags and we understand what it means from a...

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