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LATEST ARTICLES

Marketing

Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics

26 June 2023

In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...

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Article

What doesn’t kill you makes you stronger

Published by Maggie Pronto

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23 February 2023

I can hear Kelly Clarkson's voice belting out this chorus during these challenging moments. It’s the perfect fight song....

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Catch ‘em while they’re young…

Published by Marina da Cruz

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10 February 2023

Are there any brands that you use because your mom introduced you to them? I still do.

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Marketing

Is political correctness crippling creativity in the marketing and advertising industry?

Published by Snaye Mdubu

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3 February 2023

My business unit manager recently gave me a book entitled “It’s not inside, it’s on top”, by Khanya Mtshali. This writer...

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Technology

Using tech for good

Published by Leanne Patton

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15 November 2022

My Mom has just had a knee replacement. The hospital itself isn’t busy on the physical side, but the Psychiatric ward is...

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Marketing

Have we lost the plot?

Published by Jedd Cokayne

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28 October 2022

Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming out of the...

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Marketing

Making the case for bland advertising

Published by Dashni Vilakazi

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20 October 2022

“Let’s be honest, to consumers brands are all the same, only differing in how they answer a specific need or want at any...

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Digital

The Power of Televised History

Published by Megan Walker

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14 October 2022

According to Tom Cotterill for Mail Online, the Queen's funeral was expected to be the most-watched TV event in history...

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Marketing

The Metaverse: Advertising and the future of marketing

Published by Isabel Smit

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8 October 2022

The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one...

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Marketing

The Return of the Sport Lover

Published by Kgavgelo Masenya

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3 October 2022

It goes without saying that the past two years have been tough for sports fans following the persistence of the...

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Marketing

What’s the difference between an Influencer and a Content Creator?

Published by Riezkah Allan

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23 September 2022

Influencers, as the name suggests, influence their followers. They can persuade or dissuade followers on how to dress,...

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Economics

Is Print ever going to die?

Published by Lerato Senne

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31 August 2022

A few years ago, we were frightened by this statement and the impact that digital would have on print’s ‘market share’....

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The Mediashop news

Break out the tinsel!

19 August 2022

Every year when October comes around, I stand in shock and awe that it is that time of the year again! Another festive...

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