Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics
Published by undefined Mhlongo
|26 June 2023
In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...
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What doesn’t kill you makes you stronger
Published by Maggie Pronto
|23 February 2023
I can hear Kelly Clarkson's voice belting out this chorus during these challenging moments. It’s the perfect fight song....
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Catch ‘em while they’re young…
Published by Marina da Cruz
|10 February 2023
Are there any brands that you use because your mom introduced you to them? I still do.
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Is political correctness crippling creativity in the marketing and advertising industry?
Published by Snaye Mdubu
|3 February 2023
My business unit manager recently gave me a book entitled “It’s not inside, it’s on top”, by Khanya Mtshali. This writer...
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Using tech for good
Published by Leanne Patton
|15 November 2022
My Mom has just had a knee replacement. The hospital itself isn’t busy on the physical side, but the Psychiatric ward is...
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Have we lost the plot?
Published by Jedd Cokayne
|28 October 2022
Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming out of the...
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Making the case for bland advertising
Published by Dashni Vilakazi
|20 October 2022
“Let’s be honest, to consumers brands are all the same, only differing in how they answer a specific need or want at any...
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The Power of Televised History
Published by Megan Walker
|14 October 2022
According to Tom Cotterill for Mail Online, the Queen's funeral was expected to be the most-watched TV event in history...
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The Metaverse: Advertising and the future of marketing
Published by Isabel Smit
|8 October 2022
The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one...
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The Return of the Sport Lover
Published by Kgavgelo Masenya
|3 October 2022
It goes without saying that the past two years have been tough for sports fans following the persistence of the...
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What’s the difference between an Influencer and a Content Creator?
Published by Riezkah Allan
|23 September 2022
Influencers, as the name suggests, influence their followers. They can persuade or dissuade followers on how to dress,...
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Is Print ever going to die?
Published by Lerato Senne
|31 August 2022
A few years ago, we were frightened by this statement and the impact that digital would have on print’s ‘market share’....
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Break out the tinsel!
19 August 2022
Every year when October comes around, I stand in shock and awe that it is that time of the year again! Another festive...
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