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Are Foogle the enemy?


Published on Monday, 18 June 2018 by Richard Lord
Facebook and Google are the biggest media owners in almost every market across the globe and they seem to be heading for world domination says Richard Lord, Head of Digital / Business Unit Manager at The MediaShop. But, is that…

Does your brand matter?


Published on Thursday, 07 June 2018 by Jedd Cokayne
Does your brand matter? by Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest…

Unpacking the era of Influencer Marketing


Published on Monday, 04 June 2018 by Ronel De Kock
Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers - mainly…

How to get the best out of Radio Advertising


Published on Thursday, 24 May 2018 by Margie Knap
How to get the best out of Radio Advertising: from both a messaging and a media strategy perspective by Margie Knap, Senior Strategist at The MediaShop Let’s face it; traditional media is here to stay. TV will always be part…

The Modern Day Mom and What Brands Need to Keep in Mind


Published on Thursday, 03 May 2018 by Louise Hefer
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now,…

eCommerce and Millennials


Published on Friday, 13 April 2018 by Fiona Brauns
eCommerce and Millennials . . . Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce…

Let's talk Blockchain


Published on Wednesday, 04 April 2018 by Shantel Morgan
Save the rain forest. Track property owners. Get better protected data. Let's talk Blockchain. Shantel Morgan, Insight Strategist at The MediaShop discusses Blockchain in today's everyday life and media environment. I've recently found myself delving into the quite unknown world…

Future Media Trends


Published on Wednesday, 02 August 2017 by Sean Sullivan
The Media Crystal Ball: Sean Sullivan - Business Unit Manager at The MediaShop Futurists like Ray Kurzweil, author of "The Singularity is Near", have always fascinated me with their sci-fi predictions for humankind, so much so that I thought we'd…

Once more with Meaning


Published on Tuesday, 25 July 2017 by Maggie Pronto
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We've heard it all before: "our consumers are distracted"; "they are multi screening"; "there is too much clutter"; "ad avoidance is on the rise". Yes of…
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