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Ad crooks: the ongoing problem in digital advertising


Published on Thursday, 11 October 2018 by Mercia Lampen in Technology
Mercia Lampen, Digital Media Strategist, The MediaShop Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 - $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO,…
Margie Knap, Media Strategist, The MediaShop My career in media started somewhere in the 80’s. Needless to say, what we do today in media and what we did ‘back in the day’ is poles apart, mostly due to media choices…

Blurred Media Lines


Published on Thursday, 27 September 2018 by Victor Koaho in Technology
By Victor Koaho, Business Unit Manager, The MediaShop I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop. Radio Bop had some of the coolest voices on…

Goodbye consumers, Hello AI!


Published on Friday, 21 September 2018 by Sandra Burger in Technology
The job of branded goods and companies is about to get much harder, says Sandra Burger, Business Unit Manager at The MediaShop Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will…

Does big data make us understand less?


Published on Wednesday, 19 September 2018 by Isla Prentis in Technology
Isla Prentis, Business Unit Manager at The MediaShop says that Big Data was pegged as a trend at the beginning of this year. For the sixth year in row. Something’s wrong with this picture. “Understanding is deeper than knowledge. There…

Don’t talk to me, talk to my Chatbot


Published on Monday, 10 September 2018 by Belinda Kayton in Technology
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence…

Remember to remember me – making advertising stick


Published on Monday, 03 September 2018 by Louise Hefer in Our Blog
Louise Hefer, Media Strategist at The MediaShop Something horrible recently happened in our household *cue first world problem here*. Our TV remote broke, and I mean proper broke…broke in terms of not being able to forward, exit or move between…

Influencer Marketing should be a non-negotiable on the schedule


Published on Thursday, 16 August 2018 by Jarred Mailer-Lyons in Our Blog
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers…

Are You Telling Me, Or Are You Selling Me?


Published on Friday, 10 August 2018 by Nicci Jones in Our Blog
Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) check Everything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch - even movies on…
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