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Posts in:Digital

Digital OOH in the Age of Loadshedding


Published on Wednesday, 14 June 2023 by Lucia Rabali in Digital
Lucia Rabali, Senior Media Planner - The MediaShop I am not a Digital Out-of-Home (DOOH) media expert, but it does not take an expert to realise the detrimental impact that loadshedding has on this medium. While loadshedding affects various sectors,…

BeReal – do we really need another social media app?


Published on Thursday, 30 March 2023 by Alex Spagnoletti in Digital
Alex Spagnoletti, Digital Strategist Famous Brands. When I checked my screentime this week it was down 30% from last week… Progress. WhatsApp and Instagram are my go-to apps (after that, Apple Music and my Banking App), so when my daughter…

The Power of Televised History


Published on Friday, 14 October 2022 by Megan Walker in Digital
Megan Walker, Media Strategist at The MediaShop According to Tom Cotterill for Mail Online, the Queen's funeral was expected to be the most-watched TV event in history with four billion global viewers anticipated - more than Live Aid 1985 and…

A rapidly changing landscape


Published on Thursday, 07 July 2022 by Isla Prentis in Digital
Isla Prentis, Intelligence Lead at human insights agency Tirisano Consulting, a company within The MediaShop stable. It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media landscape has…

I hope all is well


Published on Wednesday, 08 June 2022 by Maggie Pronto in Digital
Maggie Pronto, Business Unit Manager at The MediaShop says "with South Africans experiencing increased levels of stress and anxiety, it’s time for us once again to be more authentic with each other." For most including myself, this is how we…

The Sun Always Shines On TV


Published on Monday, 23 May 2022 by Herman Degener in Digital
Herman Degener, Digital Media Strategist at The MediaShop The Sun Always Shines on TV by Norwegian trio A-ha released in 1985 was a great tune for us Gen X’s, and for Millennials too! It was around about the time when…

1 + 1 is still equal to well over 3


Published on Monday, 04 April 2022 by Dashni Vilakazi in Digital
Dashni Vilakazi, Managing Director at The MediaShop Johannesburg A strong post pandemic trend is proving that digital adoption has augmented its usage and growth for the benefit of both consumers and marketers. This has actively shown a rise in online…
Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or…
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