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Posts in:Economics

What doesn’t kill you makes you stronger


Published on Tuesday, 04 July 2023 by Maggie Pronto in Economics
Maggie Pronto, Business Unit Manager - The MediaShop. I can hear Kelly Clarkson's voice belting out this chorus during these challenging moments. It’s the perfect fight song. And after the many conversations I have had in the past few weeks…

Is Print ever going to die?


Published on Wednesday, 31 August 2022 by Lerato Senne in Economics
Lerato Senne, Insights Strategist at The MediaShop A few years ago, we were frightened by this statement and the impact that digital would have on print’s ‘market share’. As a Market Analyst working at one of the biggest print media…

Look for the positivity throughout 2019…


Published on Tuesday, 22 January 2019 by Gareth Grant in Economics
Gareth Grant, Business Unit Director at The MediaShop challenges us to lose negativity And just like that it’s 2019! The festive season decorations have been packed away and the Easter eggs have already found a new home on the impulse…

It’s Squeaky Bum Time for South Africa


Published on Tuesday, 16 May 2017 by Jedd Cokayne in Economics
Jedd Cokayne, Business Unit Manager for The MediaShop Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead? It’s landed, just like that irritating aunt at…

Media Inflation Watch January to September 2016


Published on Tuesday, 28 March 2017 by Belinda Kayton in Economics
Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media Inflation Watch (MIW) January to September 2016 Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures! We’ve been waiting to see how…

The new consumer currency is here


Published on Wednesday, 12 October 2016 by Katharine Liese in Economics
The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments…

Have we hit the peak?


Published on Thursday, 08 September 2016 by Avtaar Mohanlall in Economics
We’ve got an app for that... Avtaar Mohanlall, Digital Media Strategist at The MediaShop says that there will always be a place for brands and people to innovate. At the moment it's all about the App! Big ones, small ones,…

Is your number one focus on sales? You’re doing it wrong.


Published on Friday, 15 July 2016 by Jedd Cokayne in Economics
There's one thing that keeps consumers coming back to your brand and that's whether they have a good experience and interaction with the service or product in question. For repeat business, talkability and real brand salience, marketers need to be…
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