Posts in:Marketing
27 Years of democracy, a changing consumer and a changing landscape...
Published on Thursday, 13 May 2021 by Victor Koaho in
Marketing
Victor Koaho Business Unit Manager at The MediaShop The 27th April marked 27 years of freedom in South Africa. Since then a lot has happened in the advent of democracy in South Africa. As a country, we have gone through…
Louise Hefer, Business Unit Manager at The MediaShop My husband and I recently celebrated our 13-year wedding anniversary. We joked about how our relationship is entering the teenage phase and is officially in high school before somewhat nervously acknowledging that…
Arisha Saroop, Business Unit Manager of The MediaShop Durban. My recent family trip over the long Easter weekend to Cape Town got me so inspired to highlight my domestic travel experience. A recent report published by South African Tourism details…
Are media agencies limiting growth opportunities?
Published on Tuesday, 20 April 2021 by Nadine Lerm in
Marketing
Nadine Lerm, Media Strategist at The MediaShop The current organisational structure of most media agencies is quite flat, and by that, I mean that there are few levels between management and staff level employees. This organisational structure offers enormous opportunities…
Jedd Cokayne, Business Unit Manager at The MediaShop The British and Irish Lions Tour has now been given the green light and will take place in South Africa! Sanity prevails…… I am in my element now that we are starting…
Ofentse Ikaneng, Media Strategist at The MediaShop talks passion, purpose and choice in branding. My first industry CV read as follows: I remember being asked multiple times what this means and what it has to do with capabilities. Young Ofentse…
Megan Walker, Senior Media Strategist at The MediaShop Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to…
Just how ‘nano’ is the Nano Influencer’s impact?
Published on Thursday, 18 March 2021 by Colin Ramparsadh in
Marketing
Colin Ramparsadh Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers in a campaign is an expensive exercise, not excluding the possibility…