Posts in:Marketing
Mass Personalisation – A Targeting Paradox
Published on Tuesday, 27 October 2020 by Isla Prentis in
Marketing
Isla Prentis, Head of Tirisano Consulting at The MediaShop If you are anything like me, then you start your year off by reading all the different trends and predictions for the upcoming year – 2020 was no different except that…
Maggie Pronto, (Business Unit Manager) at The MediaShop takes us down the biggest moments of 2020 so far, with an accompanying soundtrack. Yes, 2020 is a cassette! And no-one in the world has the right pencil to wheel this one…
South Africa’s Covid Tracing app – would you download it?
Published on Tuesday, 29 September 2020 by Jarred Mailer-Lyons in
Marketing
Jarred Mailer-Lyons, Head of Digital at The MediaShop As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the other side of the spectrum – independent developers and multinational corporations are…
Old habits die hard - or do they?
Published on Tuesday, 22 September 2020 by Sean Sullivan in
Marketing
Sean Sullivan – Associate Media Consultant at The MediaShop Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms and…
Are relationships more important than brand quality and price?
Published on Tuesday, 15 September 2020 by Louise Hefer in
Marketing
Louise Hefer, Business Unit Manager at The MediaShop I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible with the hustle and bustle of street vendors and people going…
Never underestimate the power of showing that you care
Published on Monday, 07 September 2020 by Megan Walker in
Marketing
Megan Walker, Senior Media Strategist at The MediaShop The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process that leads to this”. When I was recently asked to submit an…
Womandla: The Revolution shall be Tweeted
Published on Thursday, 20 August 2020 by Sinenhlanhla Jalibane in
Marketing
Sinenhlanhla Jalibane Digital Campaign Manager at The MediaShop Strength, resilience, freedom, risk, power and intelligence are some of the words that describe the power and force of women. History has shown that women united brings about change. Throughout history, women…
Self-care Sundays and how brands can get involved
Published on Monday, 17 August 2020 by Tsholofelo Mmusi in
Marketing
Tsholofelo Mmusi, Media Planner at The MediaShop We often think of self-care as that well-deserved two-week holiday once a year or perhaps twice a year if you’re lucky. We often live for the ‘next holiday’ or ‘hold on for leave’…