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Posts in:Marketing

Lockdown Leadership


Published on Tuesday, 07 April 2020 by Sean Sullivan in Marketing
Sean Sullivan, Associate Media Consultant at The MediaShop An executive coach I eagerly follow, Erik Kruger, penned the term “Lockdown Leadership”. In an industry where team cohesion is vital to business continuity, his highly pertinent article drives home some key…

Covid-19: Lockdown and quarantine means people are consuming more media...


Published on Tuesday, 31 March 2020 by Lukhanyo Bushwana in Marketing
Lukanyo Bushwana, Strategist at The MediaShop Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure on certain mediums and increasing consumption on others. As the old adage goes “one man's…

Binging just got a whole lot easier (for some)


Published on Thursday, 26 March 2020 by Jenna Malcolm in Marketing
Jenna Malcolm, Digital Campaign Manager at The MediaShop Evening viewing usually goes something like this: “Let’s binge on YouTube”… Ad is served Ad finishes… we’re hit with another ad That ad finishes, SURPRISE… we get hit with another one straight…
Chris Botha, Group Managing Director, Park Advertising As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media…

Emotional clickbait always wins


Published on Tuesday, 17 March 2020 by Chris Botha in Marketing
Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content…

Three ways load shedding has affected advertising in media


Published on Tuesday, 10 March 2020 by Sinenhlanhla Jalibane in Marketing
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a competitor or that they worked there themselves to better the…

How old is AI anyway?


Published on Tuesday, 03 March 2020 by Yvette Gengan in Marketing
Yvette Gengan, Digital Media Manager at The MediaShop If you had to think back to when AI first became a buzzword across the globe, how many years would you say that was? Three, five, maybe ten years ago? If you…

Brand longevity – a lesson from Ladysmith Black Mambazo


Published on Tuesday, 25 February 2020 by Thuso Mmotlana in Marketing
Thuso Mmotlana, Buyer at The MediaShop With all the noise and clutter in the market, how can a brand illuminate itself to have a long productive life and make a mark in cultural and artistic history? On Tuesday the 11th…
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