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The Monkey Bread Tree


Published on Tuesday, 04 August 2020 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Director at The MediaShop Jedd Cokayne says not all brands are created equal and that a distinctive brand will be the most successful during 2020. As we move into the latter part of the year, we…

Stop Hate for Profit?


Published on Tuesday, 28 July 2020 by Moti Grauman in Marketing
Moti Grauman, Digital Media Strategist at The MediaShop Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to ‘Stop Hate for Profit’ is ambiguous. While the intent is clear, i.e. corporates need to stop supporting…

Made in… purpose


Published on Tuesday, 21 July 2020 by Arisha Saroop in Marketing
Arisha Saroop, Managing Director of The MediaShop Durban Kantar’s Covid Barometer research shows that South Africans want brands to be purpose-led and practical, using their resources to help and inform during the global pandemic we find ourselves in. Arisha Saroop,…

2020 has been one for the history books!


Published on Tuesday, 14 July 2020 by Gareth Grant in Marketing
Gareth Grant, Business Unit Director, The MediaShop Never in my wildest dreams did I ever imagine that I would live to experience a global event of this scale that would be remembered for years to come. I recall studying about…

Crazy times change behaviour. Forever.


Published on Tuesday, 07 July 2020 by Chris Botha in Marketing
Chris Botha, Group Managing Director, Park Advertising We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen says Chris Botha, Group Managing Director, Park Advertising. Now in the thick of COVID-19, there is…

Pockets of opportunity can always be found in adversity


Published on Thursday, 02 July 2020 by Neo Mtshatsheni in Marketing
Neo Mtshatsheni, Media Strategist at The MediaShop Despite the pandemic holding many hostage in their homes, South Africans have continued to find innovative ways to have their voices heard and to show off their skills through, for example, gaming or…

The business of sports broadcasting – live sport is back!


Published on Thursday, 18 June 2020 by Andile Qokweni in Marketing
Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst…

First World Problems during a pandemic


Published on Tuesday, 09 June 2020 by Refilwe Mangweta in Marketing
Refilwe Mangweta, Digital Campaign Manager at The MediaShop In a time when the whole world has been rocked by the tumultuous impact of the Covid-19 pandemic, the human condition shows how resilient it is in response to fighting this virus.…

Navigating the new normal


Published on Tuesday, 02 June 2020 by Claire Herman in Marketing
Claire Herman, Media Operations Lead at The MediaShop talks about the possibility of sanitisation pods, clothing bubbles and life after Covid. In a matter of months our world has been turned upside down after experiencing a global pandemic infecting over…
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