The short to medium term impact of the COVID 19 outbreak on the South African media environment...
Published on Tuesday, 24 March 2020 by Chris Botha in
Marketing
Chris Botha, Group Managing Director, Park Advertising As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media…
Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content…
Three ways load shedding has affected advertising in media
Published on Tuesday, 10 March 2020 by Sinenhlanhla Jalibane in
Marketing
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a competitor or that they worked there themselves to better the…
Yvette Gengan, Digital Media Manager at The MediaShop If you had to think back to when AI first became a buzzword across the globe, how many years would you say that was? Three, five, maybe ten years ago? If you…
Brand longevity – a lesson from Ladysmith Black Mambazo
Published on Tuesday, 25 February 2020 by Thuso Mmotlana in
Marketing
Thuso Mmotlana, Buyer at The MediaShop With all the noise and clutter in the market, how can a brand illuminate itself to have a long productive life and make a mark in cultural and artistic history? On Tuesday the 11th…
Social Media Trends for 2020
Published on Thursday, 13 February 2020 by Charne O'Haughey in
Marketing
Charne O'Haughey, Social Specialist at The MediaShop South Africa It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine. So how are we, as marketers and businesses, connecting with…
Moti Grauman, Digital Media Strategist at The MediaShop Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Towards the end of 2019, 702 Afternoon Drive Host, Joanne…
Getting more plenty from #20plenty!
Published on Tuesday, 04 February 2020 by Arisha Saroop in
Digital
Arisha Saroop, Business Unit Manager at The MediaShop Durban School fees, extravagant Christmas presents, the family getaway and home maintenance - all this coupled with the usual cellphone, bond and car repayment bills means that after the festive fun and…
Building bridges in 2020 to succeed together
Published on Tuesday, 28 January 2020 by Gareth Grant in
Marketing
Gareth Grant, Business Unit Manager, The MediaShop At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling interesting facts about the city. Did you know for instance,…