If you think online gaming “is just a game”, then you’re not part of The Matrix...
Published on Tuesday, 31 August 2021 by Riezkah Allan in
Digital
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out - the shift in Gaming. Lockdown was the main reason we saw…
Digital Devaluation is rife - go for quality not quantity
Published on Thursday, 19 August 2021 by Andrew Dabbs in
Digital
Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far…
What's that sound? Everybody look what's going down!
Published on Tuesday, 03 August 2021 by Moti Grauman in
Marketing
Moti Grauman, Digital Media Strategist at The MediaShop explores the Audible Logo as a crucial part of branding. What is a brand? As a marketer with more than 20 years' experience, I should probably know, but I am not sure…
Teresa van den Berg, Media Strategist at The MediaShop For some years now I've been fortunate to work on the Louis Vuitton account. It's one of the most valuable and iconic brands in the world, with a brand value of…
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A world where we hadn’t even really heard of…
The growth and decline of ad spend during the pandemic
Published on Thursday, 15 July 2021 by Muhle Hlabano in
Marketing
Muhle Hlabano, Business Unit Manager at The MediaShop We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy, a significant drop in advertising spend and several…
Maggie Pronto Business Unit Manager at The MediaShop Many of us would love a physical throwback to 2019 before our lives were impacted by the pandemic. To check in on how consumers are feeling, Kantar’s Barometer revisited consumer attitudes, habits…
Programmatic Digital out of Home has arrived...Ifikile EMzansi!
Published on Thursday, 01 July 2021 by Lukhanyo Bushwana in
Marketing
Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused…
By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal!…