Maggie Pronto, Media Strategist at The MediaShop asks why we’re #SoBlessed #Grateful #SuperficialMuch Being the best you can be, to be #YourBestSelf is a powerful human need – but it’s no secret that our #SoBlessed, #SoObsessed culture is rather superficial.…
Are you ready to reach your future customer?
Published on Monday, 30 July 2018 by Gareth Grant in
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Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them? Gareth Grant, Business Unit Head at The MediaShop, questions how…
But what happens after Mandela Day?
Published on Thursday, 19 July 2018 by Cosmos Mashego in
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Cosmos Mashego, Creditors Clerk at The MediaShop asks a pretty important question… With Mandela Day on 18 July, most South Africans were doing what they normally do on this day, and that is stuff they don't do on any other…
Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to…
What’s up in the world of Digital OOH in SA?
Published on Thursday, 28 June 2018 by Craig Wallis in
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Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young,…
Chris Botha, Group Managing Director of The MediaShop An update from The MediaShop I was at a talk a few years back where Adrian Gore explained in some detail why every year seems to go by quicker than the previous…
Facebook and Google are the biggest media owners in almost every market across the globe and they seem to be heading for world domination says Richard Lord, Head of Digital / Business Unit Manager at The MediaShop. But, is that…
Does your brand matter? by Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest…
Unpacking the era of Influencer Marketing
Published on Monday, 04 June 2018 by Ronel De Kock in
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Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers - mainly…