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BeReal – do we really need another social media app?


Published on Thursday, 30 March 2023 by Alex Spagnoletti in Digital
Alex Spagnoletti, Digital Strategist Famous Brands. When I checked my screentime this week it was down 30% from last week… Progress. WhatsApp and Instagram are my go-to apps (after that, Apple Music and my Banking App), so when my daughter…

The Lifestyle of Sports.


Published on Monday, 27 March 2023 by Chris Botha in Marketing
Chris Botha, Park Advertising. I have been a sports fan for most of my life, watching sports was traditionally for a few hours on a Saturday which is no longer the case! Sports viewing is no longer about the event…

Are we agile enough?


Published on Thursday, 16 March 2023 by Claire Herman in Marketing
Claire Herman, Media Operations Manager at The MediaShop. Some time ago I read a McKinsey & Co. article titled “When agile marketing breaks the agency model”. Though this article has been on my mind for a while, it’s more poignant…

#Authentic


Published on Monday, 13 March 2023 by Arisha Saroop in Marketing
Written by Arisha Saroop, Managing Director, The MediaShop Durban. #OwnYourTruth; #Unapologetic; #KeepingItReal - We have all seen these hashtags and we understand what it means from a personal perspective, but what does it mean for a brand.

Catch ‘em while they’re young…


Published on Friday, 10 February 2023 by Marina da Cruz in Marketing
Marina da Cruz, Media Strategist at The MediaShop on TikTok, YouTube and toothpaste Are there any brands that you use because your mom introduced you to them? I still do. I’ve always used Aquafresh Fresh and Minty toothpaste because that’s…
Snaye Mdubu, Intern at The MediaShop. My business unit manager recently gave me a book entitled “It’s not inside, it’s on top”, by Khanya Mtshali. This writer and cultural critic has brought me a warm cup of nostalgia with a…

Using tech for good


Published on Tuesday, 15 November 2022 by Leanne Patton in Technology
Leanne Patton, Media Planner at The MediaShop says that at a time when so many people are dealing with mental and physical health issues, tech platforms like The Metaverse can offer more than a little comfort to consumers. My Mom…

Have we lost the plot?


Published on Friday, 28 October 2022 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Director at The MediaShop wonders if we are unnecessarily overcomplicating our lives in the media and marketing industries. Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming…

Making the case for bland advertising


Published on Thursday, 20 October 2022 by Dashni Vilakazi in Marketing
There is a definite movement for brands to focus on customer service and experience versus the chest beating “catwalking” that brands can get up to, says The MediaShop Johannesburg’s Managing Director Dashni Vilakazi. The fact is that heritage brands or…
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